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Customer Insights Manager, CPG

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Our client, a top tier CPG Fortune 100 company is seeking a experienced Consumer Insights Manager who will recommend and manage the development & implementation of market research studies. Your task will be to deliver meaningful, business relevant insights. Connect the dots across different data sources & studies to deliver multi-source syntheses that have a business relevant narrative.

This is a full time opportunity with a signature brand!

Key Responsibilities:
Custom Research Framing & Design:
• Proactively work with cross-functional teams & senior leadership to identify knowledge gaps. Develop consumer learning plan.
• Work with business partners to accurately frame key business issues. Manage RFP process & supplier selection.
• Manage all aspects of the project timeline to a timely & on budget completion. - 30%

Connect-the-Dots:
• Drive a holistic view of the consumer & marketplace.
• Leverage all data sources (past research, secondary data, CRM data, and digital tracking) to develop & shareout multi-source insights syntheses.
• Develop & present research summaries of key insights for senior leadership. - 20%

Consumer Empathy:
• Act as a consumer advocate within the organization.
• Lead the development & implementation of regular insights shareouts that drive the consumer voice throughout the organization.- 20%

Competitive Analysis:
• Develop & manage accurate picture of competitive performance (share, velocity, etc.)
• Partner with HQ to driven competitive insights throughout the organization.
• Effectively manage tools & relationships needed to deliver competitive insights quickly & accurately. - 10%

Digital Insights:
• Mine digital data & translate into tangible insights.
• Integrate digital insights with other data sources (past research, secondary data, CRM data, and current studies)
• Recommend key tools & practices to best understand our consumers in the digital space. - 20%

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