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Customer Engagement Manager / Sales Planner

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  • This is a 6 month temporary assignment with the potential to extend
  • Local candidates only please
  • Must have proof of eligibility to work in the US

    Our local tourism client is seeking an innovative marketing professional with experience developing, leading, and implementing integrated, data-driven digital marketing campaigns, resulting in new business growth. Our ideal candidate will have had client facing agency experience as well as a strong understanding of Digital Marketing.

    We are looking for someone that understands the big picture! If you have a marketing and advertising background, and has an understanding of both online and offline marketing strategies, this is what we are looking for. This person will spend most of their time managing the client relationship and the rest conceptualizing. Creating and executing on marketing strategies that work. This person will work directly with the client and the internal team to insure that the strategy is executed properly and timely and meeting set KPIs. Strong communication skills are crucial.

    General Responsibilities:

  • Perform research in coordination with client business objectives to optimize strategies and uncover new opportunities
  • Provide analysis and recommendations as they pertain to both online and offline solutions
  • Provide recommendations and execute strategies for content development in coordination with client goals
  • Work directly with the teams that setup, administer, and write content for the client’s social media presence on sites such as Facebook, Twitter, Instagram and Snapchat
  • Work directly with the teams that administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Manage digital media tactics - including digital display, video streaming, digital radio, native advertising, custom units, programmatic advertising, social media, and search marketing (SEM & SEO)
  • Identify audience segmentation and targeting opportunities.
  • Communicate strategy & tactical recommendations as well as performance results to clients
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Workk directly with the team that monitors and administers web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Monitor and evaluate search results and search performance across the major search channels, including comparisons vs major competitors
  • Communicate to team and management on project development, timelines, and results
  • Work closely with the other team members to meet client goals
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