We have a great contract to hire Creative Director role with a company who believes their culture is what makes them tick! They strive to hire people who are empowered, innovative and involved. Their Creative Strategies team is responsible for leading game changing service design and marketing strategies. Through collaboration with front line associates, designers, writers, developers and deep thinkers, this company builds experiences that differentiate them from their competitors. Each new experience, technology or service is designed to express their value proposition and build relationships that start a conversation. Develop sophisticated brand platform positioning and messaging solutions.
The Creative Director is someone who knows how to roll up their sleeves and get dirty. This person has the opportunity to develop breakthrough brand experiences and marketing strategies that create significant value for the communities that they serve. The right candidate will help develop and execute long-term vision for the brand with a focus on elevating the company’s digital brand expression and experience, creating results that strengthen their competitive edge, build connections with existing customers in various business sectors, and attract new business through owned and paid channels.
WHAT WILL YOU DO?
Direct responsibility for ensuring brand integrity as applied in all marketing, communications and touchpoints including store environments, websites, mobile, online marketing, social media marketing and core brand materials.
Guide and continually enhance the brand voice, visual design and UX approach.
Develop and drive creative experiences that propagate distinctive and compelling customer and community interactions in all owned channels; as well as, through paid media.
Collaborate with marketing strategists and business unit leadership to help identify needs and guide the development of savvy and creative brand solutions that achieve specific goals.
Leverage the company’s brand legacy together with progressive visual design and voice that strikes a chord with their communities, customers and associates.
Work closely with teams in Brand Strategy, Digital Experience, Design and Production, and third party agencies and consultants to integrate both strategy and creative platforms that accelerate brand affinity.
Build creative strategies and concepts understanding the end results, performance indicators and measurements of financial and operational success.
Influence and evangelize the company’s brand with senior leadership, business divisions and within the Creative Strategies team.
WHAT KIND OF PERSON ARE YOU? You have great respect and appreciation for the creative process; designers and creative types love working with you because of your ability to bring out their best.
You’re on a constant quest for authenticity; you dodge typical marketing tendencies and avoid cleverness and truth-spinning.
You believe the brand starts from the inside out, and enjoyable digital and physical experiences need to be built not only for our customers, but with the culture of the company in mind.
You’re not afraid to roll up your sleeves and get into the weeds; you enjoy learning and gathering insights from even the less fun / dirtier aspects of a project.
You’re laser focused on results—that’s how you judge yourself. And by results, you don’t mean awards or PR, as great as they are. You believe they’re an outcome of creating breakthrough experiences that truly make a difference in peoples’ lives and propel the company’s brand.
You adeptly toggle between left and right brain—putting ideas on the table, and out into the world, and then step back and scrutinize them.
You’re a careful listener, seeking insight and perspectives from others and you show up with a strong, well-informed POV.
You’re excited about trailblazing the digital frontier and the promise of technology to improve people’s lives.
You lean into the analytics opportunity presented by digital and physical experiences, embracing the role of data in the creative process.
WHAT DOES SUCCESS LOOK LIKE? Further differentiate the company from competitors through implementation of innovative and memorable experiences, ensuring that all channels and touch-points are at the same level of ingenuity and human centered design.
Brand philosophy, expression and guidelines are clear and articulated for both internal and external audiences.
Campaigns are trend leading both from a design and message perspective hitting a nerve in popular culture.
Develop marketable experiences that position the bank as a responsive and relevant resource.
WHAT SKILL SET AND CREDENTIALS DO YOU NEED? Significant track record of achievement developing and producing big ideas that produce results, from umbrella campaign platforms to mobile app concept development and go-to-market strategy.
Must be a proven champion of human-centered design with sophisticated UX instincts.
Demonstrated ability to provide thought leadership, influence, and inspiration at all levels of the organization, including decision makers, designers, developers, and creative teams.
A strong communicator in both verbal and written word.
Client side experience with agency mindset. Track record of cultivating strong relationships with creative partners; agency experience a plus.
Bachelor’s degree in Marketing, Communication Studies. UX Design, MBA, advanced degree, or relatable experience preferred.
If this sounds like you, then we want to hear from you!