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Creative Director

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We have a client that is seeking not just any Creative Director, but someone that can mentor/manage other people. Truly help them, not just take the work and do it for them. Someone who is a go getter and stands up for their ideas, but knows when to back down when it is appropriate. Must be creative with a clean and appetizing portfolio.... Has a great taste level and knows when they've pushed too far. Has to be able to tactfully explain their ideas. Confident person. Thick-skinned. Tactful.. Sounds like you? Continue reading

Position Overview: 

Delivering creative and content solutions that help our Brand Marketing Directors attain their marketing, content and brand communications objectives
Directing the brand creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the brand goals
Ensuring that our creative product, our marketing campaigns, and our brand content remains leading edge, ahead of our competition
Ensuring that our high quality of creative and production is upheld, maintaining consistently high standards for him/herself and others on the team
Listening, challenging, hearing, prioritizing and translating marketing and creative briefs, marketing goals and information into strategic brand concepts, voice, messages and rationales
Leading the unified process of marketing/merchandising/creative at the brand level
Leading the unified creative process of concept/design/execution for all deliverables including site, email, direct mail, display, social, print, radio, TV

Primary Responsibilities: 

Understand the business goals of the brand; analyze the creative team, environment, processes, technologies, etc., to determine areas needing improvement, and build/direct a creative function aligned with and supportive of those goals
Learn, monitor, study and understand the creative marketplace, assessing where the individual brand’s creative presence and content are positioned against both competitors and best-in-class standards
Work collaboratively across the brand, merchandise and marketing teams, participate in strategic brand discussions, and make recommendations for changes to the creative approach to meet market changes, competitive threats or to support strategic plans
Make decisions on a daily basis that ensure creative quality
Direct the activities, growth and professional development of creative and content team members, including creation of individual development plans, coaching, conducting staff reviews, taking corrective actions and recommending promotions
Drive constant improvement in the brand’s creative quality and capabilities
Ensure that timely and informative communication takes place between the creative team and the brand partners, General Managers, and marketing team
Ensure self and staff development in e-commerce, web-based and interactive marketing capabilities
Managing outside resources, including agencies, photographers, color separators, printers, freelancers, web and interactive sub-contractors
Manage, forecast and ensure adherence to budget and financial goals and instill a sense of fiscal discipline in the team.

Core Competencies:
Relishes the opportunity to be a change agent and Make Change Happen both creatively and culturally
Collaboration with VP, Creative; Brand General Manager, Marketing Director and Director of Merchandising bringing a shared vision to successful execution
Team Player: Commitment to team success and successful relationships with peers, subordinates, partners, and internal business partners
Adaptability: Flexible and able to maintain perspective and cope effectively while juggling multiple objectives in a fast-paced, evolving environment
Proactive in presenting and pitching ideas to internal and external clients
Excellent problem-solving skills
Keen business instincts accompanied by stringent cost controls
Very well organized, with exceptional attention to detail


At least 4 years management experience working with large-scale web sites, e-marketing, e-commerce and advertising
7-10+ years professional experience at an Advertising Agency, Design Agency or in-house creative department
Undergraduate degree in Graphic Arts, Fine Arts, Advertising or related field or equivalent visual design and management experience required; graduate degree preferred
Solid print and web design capabilities: must know how to work in both media for integrated campaigns and show solid print, graphic and digital design expertise in your book
Exceptional typography, composition, color-theory and design skills
Deep experience working with, leading and mentoring designers, art directors, copywriters and photographers
Evidence of thorough brand oversight is essential
Previous experience with brand building, development and maintaining a brand
A working knowledge of experience design, brand development, interactive commerce and creative process
Good understanding of web design and principles and best practices for on-line media
Design experience within the perishable space is a huge plus
Ability to communicate effectively, both orally and in writing
Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments
A fundamental knowledge of project management processes and methodologies
An intimate understanding of current and anticipated trends in digital design, concepts and use of technology
Creative experience within the fashion, beauty food industry is a plus
Software required: Adobe Creative Suite: InDesign (expert), Illustrator (really good), Photoshop (really good), Flash (good) experience a plus, Premier experience valuable.

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