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Creative Director

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Creative Director
Onsite in Burlington, MA (option to work 1 day/week from home)
Start date: ASAP
Temp to perm

Our client is looking for a Creative Director to start ASAP! This person would have 2 direct reports (designers) and would be working with others, including; copywriters, UI, engineering team.

This person should be able to offer strategic guidance to their existing team and be able to fulfill business objectives. The company is an eCommerce shop - there is some lead gen involved, but mostly they are working to get sites to convert / land on sites and buy right away. They need this person to be a true eCommerce expert with experience in analysis, traffic optimization, and brand identity. The creative director will be managing the design and conversion funnel of several websites. Someone who comes from a company that is selling a service online would be preferred. This role is 100% digital (all web based).

What you will do:

Lead the creative and technical team behind several leading web hosts; oversee more than 40 websites
Lead the development of brand identity for strategic sites
Optimize sites to attract and convert traffic
Direct creation of integrated, compelling marketing communications
Formalize and optimize the creative work flow for web and marketing communication requests for high quality and throughput.
Standardize and organize various online content to streamline creation and optimize performance of materials
Utilize online and offline metrics to optimize conversion funnels
Have an understanding of HTML and CSS languages

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