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Creative Copywriter

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The Creative Copywriter must have the ability to ideate and develop concepts, and creatively execute copy from headlines, product messaging, call-to-action to subject lines. The copywriter must be able to execute copy to fit both print and digital destinations.

ESSENTIAL ACCOUNTABILITIES: Percent of Time
Ability to write in voices of the various brands in the company and drive response across all media. Must have the ability to convey the company’s services and message in both short and long copy formats. 20%
Ability to distill large amounts of product information into clear, concise, and creative messaging. Must be able to offer multiple concepting ideas from the product information received. 35%
Must have the ability to collaborate with project initiators and design directors in a professional manner. Excellent written and oral communication skills are needed. 25%
Must have to ability to stay organized and meet deadlines. The copywriter should track all revisions and changes. 10%
Should have the ability to coordinate and lead projects from one part of the marketing department to the next as they progress through the copywriting to design phase. The copywriter has to be self-motivating and have a flexible attitude. 10%

OTHER REQUIRED ACCOUNTABILITIES:
• Understanding of the marketing department structure to better navigate responsibilities when working on projects
• Knowledge of upcoming major adoptions and product launches to better prepare for future projects
• Maintain the highest standards for all copy and ensure it adheres to established branding/messaging guidelines
• Excellent grammar and proofreading abilities
• Must embrace, and be effective in, a team environment
• Should have the ability to work under pressure and with tight deadlines

KNOWLEDGE & EXPERIENCE:
• Bachelor’s degree required
• 3+ years advertising experience plus relevant portfolio samples
• Excellent creative as well as technical writing ability
• Excellent oral communication skills and teamwork ability
• Ability to interface regularly with the job initiator in a professional manner
• Strong organization skills and strong work ethic
• The ability to bring a well-crafted sentence helps make promotional projects resonate with customers.

COMPLEXITY:
• The copywriter must be able to consolidate large amounts of product and marketplace information into clear, concise, creative copy that adheres to both product and corporate messaging requirements
• The copywriter must be able to present multiple concepts for every project in the proposal phase
• The copywriter should be able to choose among various options those words that will better fulfill both the desires of the project’s initiator and resonate with the customer
• The copywriter has to have an ability to communicate with both product and integrated marketing to craft a message for each promotional project. Then collaborate with Creative to help achieve a balanced collateral piece that is both visually appealing and has a message that resonates with the customer
• The position’s challenges include the ability to decide how to effectively allocate time between competing project’s timeline demands. The copywriter must be able to identify which project has priority over another
• The copywriter has to lead projects’ as they progress from Product and Relationship Marketing to Creative Marketing
• The copywriter has to know various medias’ copy demands in order to craft appropriate messaging
• The copywriter has to understand the different copy styles of the company’s various market segments. Copy for a secondary educational market does not work for an elementary educational market.

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