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Creative Branding Copywriter

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Fortune200 Financial Services/Banking company in McLean Virginia is seeking a Brand Copywriter who will work directly and collaboratively with members of the creative team and business partners to develop and produce effective communications. They will need to be self-organized and manages multiple deadlines on numerous concurrent jobs. The ideal candidate is a conceptual and strategic problem solver and works well in a team of “big thinkers” who is comfortable co-leading creative work-streams and projects.

We are seeking an enthusiastic creative copywriter, who has solid experience in written market communications – long and short form, can follow and deliver against strict brand standards, can Story-tell, but still refining their copy skill sets–they are still learning, and a copywriter who is up for the task of taking a number of complex banking and financial product copy needs and will be working with senior creatives and partners on crafting/editing/proofing engaging well conceived written copy in our brand voice for multiple digital & print collateral. Additionally, this person will support our broader marketing & product strategy initiative by helping explain banking principles in a simple, clear, approachable customer-friendly fashion.

Minimum Experience Requirements:
• 4-year degree in communications, creative writing, journalism or similar discipline.
• 3-5 years writing experience (Financial Services experience strongly preferred).
• Brings processes, technology or people solutions to the table with regard the design or print process.
• Proven ability to coach and challenge design team to improve the effectiveness of creative.

Portfolio: demonstrates experience with national advertising or marketing campaigns: annual reports, broadcast, print and web.
Industry Knowledge: Direct Mail and/or web experience required within any industry, (Financial Services, preferred).
Technical Knowledge: Working knowledge of MS Word, InDesign and Acrobat preferred.

Breakdown of Attributes:

• 10% Concepting:
Post briefing, copywriter will develop initial concepts with partner art director/designer. In the development of ideas/copy platform the writer may need to interpret research data, conduct desktop research, conduct brainstorming to find ideas and script these initial ideas into concepts platforms that are clear, easy to understand and address the concerns of the brief.
They are able to speak to the idea/concept with excitement/clarity/enthusiasm and bring it back to the brief–how it solves the “ask”.

• 50% Developing Copy:
Upon successful concept is approved, copy will be fully developed. All copy mandatories will need to be incorporated from the brief, written in the Brand Voice, disclaimers will need to be checked for accuracy and legal and production/project managers will need to be consulted for final copy release. Checks for product, consistency, brand standards adherence, spelling, production concerns, other errors.

• 40% Revising & Editing Final Approved Copy:
Understands that copy revision is a big part of their job. There are times when the copywriter can “respectfully push back” on changes–often those will be a case by case situations–Brand Voice and accuracy should always be the conversation. They are meticulous at corrections and changes–copy will need to follow the of One Brand Editorial Standards.

Required Skills:
• a positive attitude and readily partner with all types of people
• be just as comfortable with a clever headline as with longer copy
• A clear understanding of tone and the ability to quickly adapt writing style
• Understand the importance of creative strategy and use it to create powerful work
• The ability to handle multiple projects at once and meet aggressive deadlines
• understand the benefits of process and use it to their advantage
• Be a champion for the client's brand voice and editorial standards.

Daily Responsibilities:
• Maintains awareness of latest advertising and marketing trends in the finance industry and advertising in general
• Brainstorms with team to develop marketing ideas
• Writes original, brand-compliant copy for online and/or printed marketing materials
• Documents creative strategy and effectively presents rationale and ideas to clients
• Web, mobile and social experience a plus.

Baseline Responsibilities:
• Produces clear, concise and interesting writing across ALL projects-optimizes the marketing message through smart copy
• Copy should support the strategy, and ensure that the key message is clearly communicated.

• Can articulate—strategy
Understands and can follow a creative brief; Insights, CTA’s, messaging…etc. Can confidently participate in brainstorming sessions to develop copy platforms.

• Motivated, driven, collaborative
Is passionate about his/her work. Proactively seeks and leverages feedback from those around him/her to better his craft.

• Manages his/her own time effectively and autonomously
Meets deadlines and deliverables; can do their job without constant oversight. Flags concerns in a timely manner.

• Pays attention to grammar, copy proofing and through understanding of One Brand Editorial Guidelines.
Checks for product, consistency, brand standards adherence, spelling, production concerns, other errors.

• Understands the media (print, online, mobile) and its limitations
Copy will address the media channels. Must understand the differences and the nuances of each channel and utilized the best practices. Ie trigger words for digital, word lengths in subject lines. Will lean on Sr. Creative Leadership when in doubt of best practice.

• Communication
Actively listens, engages and articulates themselves in a corporate setting. Presents concepts and rationale confidently to manager.

• Understands the overall goals
Knows what the priorities are for the creative team, the business and the company; focuses attention appropriately.

• Keeps up-to-date on industry and marketing trends and best practices
Understands and stays current with the environment (legislative, economic, consumer) and competitor marketing.

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