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Corporate Communications | Social Media Manager

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One of Aquent's valued Energy clients in the San Francisco Bay Area is seeking a dynamic candidate for a Social Media/Community Manager contract role to support management of corporate social media properties – including, but not limited to, sites such as Facebook, LinkedIn and Twitter. This involves responding to comments, questions and concerns, as well as proactively engaging and establishing relationships with community members. Additionally, this person will be responsible for identifying influencers and supporters, spotting trends, moderating comments and establishing community culture and tone.

The Community Manager must understand the cadence and dynamic of how a community ebbs and flows. They must be personable and engaging, but still professional and mature as well as a strong writer – able to quickly turn around compelling content – and also able to spot stories the community would find interesting. Not only will they develop relationships within the community, but they must also be able to foster relationships within the company in order to surface the stories, priorities and information that will serve both the community and the organization well. Prior experience managing online communities for a corporate or public affairs client is a must. Experience with online community advocacy preferred.

RESPONSIBILITIES
• Social media community management and growth, including community moderation, proactive engagement and strategy
• Manage updates to social media properties, moderate and respond to comments and establish a consistent community culture and tone
• Exhibit solid understanding of key client information including general business strategy, issues of relevance to the industry and company values
• Analyze the online conversation to guide engagement, advocacy strategy and use of content, including images and video
• Interact with editorial staff and campaign managers to promote integration between content and community
• Work closely with social media monitoring and moderation agency
• Analyze community insights and spot trends
• Assist in establishing appropriate ongoing metrics and reporting for social media activity

BASIC QUALIFICATIONS
The Community Manager needs to:
• Understand the role that social and digital media plays in a company’s communication mix
• Have a solid a sense of how social media tools work, as well as the cadence of social media platforms
• Have experience in managing the social media presence for a corporate or public affairs client and professional experience managing communities on sites such as Facebook, LinkedIn, Twitter, etc.
• Have a solid understanding of online outreach, engagement and advocacy, and experience and initiative in developing appropriate online engagement strategies
• Have exceptional writing skills that can communicate creatively and in an engaging manner
• Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team
• Provide sound counsel and be comfortable providing editorial and response recommendations
• Bachelors degree in a related field

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