Copywriter who can create bold, strategic, persuasive educational and promotional messages in all media, and manage demands of busy accounts.
Contributes to development of brand strategy with team, as well as creative strategy (positioning, messaging per stakeholder, tactical copywriting) based on in-depth scientific, clinical, and marketplace understanding throughout the product life cycle
Presentation of creative strategy and deliverables internally and externally in an informed and engaging manner; able to develop and sell the big idea
Day-to-day creation of copy-related deliverables in all media; supervision of copy staff on assigned accounts; able to critically evaluate his/her own work
Partners with art team to develop creative concepts with impact
Familiar with researching, sourcing, and annotating projects.
Maintains schedules and budgets efficiently to ensure on-time completion of all jobs within budget constraints.
Contributes to new business activities
Maintains important trends in advertising and disseminates pertinent information to team and extended creative staff
Bachelor's degree in Advertising, Communications, Strategic Marketing or related field required.
Digital experience required.
At least three years of related Agency work experience in a copywriting function.
Experience in Managed Markets/Payer Marketing highly desired.
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