Copywriter/MarCom Specialist

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We are looking for a talented MarCom specialist to create, implement and manage external communications materials and campaigns to the physician and hospital audiences.


Position Description
Effectively and efficiently manage external communications materials and campaigns to the physician and hospital audiences in addition to internal staff communications surrounding significant planned and unplanned events. Manage the development and distribution of communication material to launch and support Medicaid programs, policies and initiatives that affect network physicians, hospitals, facilities and other health care professionals.

Primary Responsibilities
•Participation with business owners at the earliest juncture to gain a full understanding of each program or initiative that will eventually need to be communicated
•Coordination of socialization of initiative and related communication with Company Community & State leaders other parts of the business
•Development and coordination of communications to the provider community, establishing consistency in approach and delivery of external messages with a defined scope, format and clear audience, in addition to coordination of production, printing and internal and external distribution
•Work closely with other business partners (including clinical, marketing, public relations, customer service and others) to coordinate communications to the physician and hospital audiences and overseeing the communication through the determined review process, maintaining careful document control and coordinating with the business owners at each step to answer questions and address concerns
•Working with key staff, integrate and implement feedback from field staff on effective communication techniques and respond to requests for clarification of existing communication efforts
•Manage communications and field campaigns to physicians, hospitals and other health care professionals
•Maintain strong working knowledge of Network and Medicaid business policies and procedures
•Continually audit process for efficiency and effectiveness, and note and address any revelations that could affect other programs/initiatives both within the scope of Company Community & State and in other parts of the company

Qualifications
•Minimum of 3 years related writing experience, in marketing, communications or public relations required
•Bachelor’s degree required in Business/Marketing, Communications, Public Relations or related field preferred
•Skills in writing, editing, communications plan development, project management - please provide examples if possible
•Excellent organizational, verbal and written communication skills required
•Previous experience in the healthcare or insurance industry preferred- experience with Medicaid is highly preferred
•Strong computer skills; able to use multiple systems for tracking