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Copywriter for Online and Social Media

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Aquent is seeking a Copywriter for Online and Social Media for a Fortunate 500 telecommunications company in New Jersey!

Responsibilities Include:

  • Updating the website as needed and as dictated by the editorial calendar.
  • Creating, writing, and editing posts for social media, ensuring that the content is current, accurate, and audience-friendly and using the client’s style guide and brand voice.
  • Managing the development and execution of social media ads, based on provided guidance.
  • Recruiting participants monthly for the retail labs program via promoted events on Facebook.
  • Providing general social guidance as requested by program teams or partners.
  • Drafting sample posts for these occasions.

Required Skills:

General Copywriting:

  • Ability to create writing for ads, social media posts, web copy, etc. (Education marketing/parent marketing a plus)
  • Proven proof-reading and editing skills
  • Experience collecting and reporting analytics (FB and TW required, Google Analytics a plus.)

Social media:

  • Experience creating posts for brand pages on social media (not just personal use)
  • Experience creating promoted posts and ads for both Facebook and Twitter
  • Experience creating promoted events on Facebook (for retail labs promotion)
  • Experience with the social media scheduling platform, Sprinklr
  • Experience with Bitly
  • ​Ability to understand, pull, and analyze web metrics (social, website, campaigns, etc.)

Website management:

  • Experience working within multiple CMS platforms (Contentful, WYNG, Newscred and plus, but not required.)

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