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Copywriter-Req#6007050

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Creative and trade Copywriter for internal Creative Packaging Group. Creative copywriting assignments are as follows:

Gain and develop superior knowledge of Girls brands through research in order to oversee development of tone/voice of the brand.
Gain and develop knowledge of the broader Mattel culture and benefits in order to provide on-brand copy solutions for cross-functional support
Write effective on-brand copy that is exciting, culturally relevant, and supports marketing initiatives.
Creative writing and proofreading projects range across a multitude of platforms including, but not limited to: packaging copy, brand/retail guides, promotions, marketing materials, and collateral materials.
Trade copy assignments consist of: writing and proofreading effective descriptions for Mattel Brands toy product to support sales and public relations needs.

KEY RESULTS AREAS:
Multifaceted, detail-oriented and creative copywriter needed for fast-paced, deadline driven role. Writing for Fortune 500 companies for a consumer audience and proven experience building brands through writing across all facets of the brand a must. Ability to problem solve, plan solutions that meet business objectives, as well as handle multiple projects simultaneously are critical to this role.

Must have the ability to build collaborative relationships, effectively and confidently communicate with cross-functional teams and tactfully interface with employees at all levels, including but not limited to: peers, creative/art directors, producers, legal, toy design, marketing, public relations, sales and executive level personnel when necessary.

SPECIFIC DUTIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

Write effective on-brand toy, trade, advertising, and body copy for Girls brands.
Maintain and apply knowledge of trends in girls' culture
Write instructional copy that is on brand, effective, informative and understandable globally.
Flawlessly proofread all materials to spot design and copy inconsistencies.
Attend line reviews and meet with marketing and product design to understand product features and attributes in order to write effective product copy for packaging.
Ensure all copy has been routed to legal for approval at key milestones and make any appropriate prior to copy upload into system.
Maintain and follow Mattel legal standards, as it relates to copyrights, trademarks and protection of intellectual property.
Keep current with competitive landscape.
Follow department- and Mattel-established workflow guidelines and systems.

Skills:
Ability to organize and project-manage a heavy and consistent workload while performing under pressure.
Rely on extensive experience and judgment to plan and accomplish set goals and schedules.
Ability to work under limited supervision with a wide degree of creativity and independent thinking.
Ability to multi-task, adjust quickly, organize and re-prioritize.
Ability to balance creative excellence vs. project efficiency.

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