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Copywriter (Financial Experience)

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Copywriter - Creative Services

*Must have relevant corporate experience*

The Copywriter plays an integral role in the development, writing and editing of a wide variety of new and innovative copy across multiple media types. They will have experience writing for a variety of channels, including banner ads, emails, landing pages, direct mail, ads, websites and other advertising and marketing materials. The Copywriter will work with the Copy Manager to develop strong, compelling concepts that position the company brand against the competition and engage customers. They will also be able to execute against those concepts through completion, which includes writing and being able to amend or revise campaigns in response to feedback, in a timely fashion in order to keep multiple projects on schedule. The ideal candidate must be an avid researcher to develop a strong understanding of all company products and services, and what their differentiators are.

RESPONSIBILITIES:

• Writing and managing their own workload for multiple writing assignments.
• The majority of the copywriter’s time will be spent writing multiple assignments across platforms for online and print marketing initiatives. This includes the entire process from attending kickoffs, and project meetings to the actual execution and delivery of completed projects.
• Researching the company brand and its competitors in order to better identify new and revolutionary ways to differentiate our company through its writing.
• An aggressive and eager copywriter will familiarize themselves with the marketplace in order to better suggest writing techniques that will separate the company from its competition.

REQUIREMENTS:

• 4 year college degree
• 2 or more years related work experience
• Strong writing skills
• Understanding of AP style preferred but not required
• Broad expertise in digital and print mediums.
• Attention to detail

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