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Copywriter

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Copywriter Job Description:

• Develops and refines copy for to ensure timely completion of project.
• Is a brand expert and able to communicate the core values and attributes of each effectively.
• Responsible for assisting in the education of outside resources on brand tone and providing feedback when necessary.
• Ensures that all client copy deliverables meet brand and communications standards.
• Ensures written messages are relevant to objectives, support strategies and are consistent with the business needs.
• Constructs copy in such a way as to be innovative, new and persuasive to client’s target audiences, while maintaining the unique style of each brand.
• Prepares copy in support of artwork to meet project strategy with attention to client details.
• Is able to be flexible with client feedback and adjust messaging effectively when needed.
• Keeps current on creative techniques to apply working knowledge to client business and needs.
• Creates strong calls-to-action on a daily basis, effectively communicates the vacation experience with words and generates fluid & seamless sales messages.
• Write collateral presenting varied offers, while communicating the customer experience.
• Writes materials to create excitement around co-sponsored promotions.
• Works with corporate Creative Services and Web Development teams in support of all initiatives and projects.
• Works closely with writers and designers to ensure messages are consistent across applications and collateral.
• Assists team members in writing letters, bringing life to proposals or presentation and with other writing projects as necessary.
• Responsible for attending required meetings and making agreed upon deadlines.
• Minimum three years writing for a living that includes websites, e-communications, direct mail, advertising, collateral
• Hospitality industry writing experience preferred
• Disciplined ability to constantly self-edit
• Strong organizational skills
• Works well in cross-functional team environment
• Research abilities
• Bachelors degree

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