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Copywriter

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Write copy supporting company’s internal and external communications and marketing efforts. Work on a range of media, including print, email, web, multimedia, and digital signage. Proofread copy. Ensure that copy is well written, grammatically correct, properly formatted, and complies with corporate standards. Check facts and style consistency. Undertake significant rewriting (copyediting). Correct spelling, typographical, and grammatical errors (proofreading).

ACTIVITIES
1. Write clear, concise, compelling, and persuasive copy for internal and external audiences.
a. Audiences include associates, clients, brokers, prospects, plan members, health care providers.
b. Content may be promotional, informational, educational, or persuasive.
c. Delivery channels include: print (brochures, direct mail, ads, posters); email; intranet; web portals; marketing websites; digital signage; news releases; presentations; talking points.
2. Possess ability to grasp quickly all products/services and the company’s overall communication objectives.
3. Possess knowledge of standard concepts, practices, and procedures of writing copy for print, web, email, and audio-visual media. Knowledge of social media practices helpful.
4. Research subject matter. Work with subject matter experts, requesters, and approvers.
5. Confer with Communications Managers or Specialists on content, form, and style. Recommend copy revisions. Determine origins of content provided by customer groups. Discuss and resolve any potentially libelous or nonfactual material.
6. Proofread, review, and edit materials for accurate content. Make stylistic, compositional, factual, and grammatical corrections.
7. Check facts, phone numbers, website addresses, tables of contents, indexes, and other references. Make sure source material is cited where applicable.
8. Assure adherence to corporate writing styles. Must develop expert knowledge of Gregg Style Manual and IBC FOC-specific guidelines for communications.
9. Verify logo usage and disclaimer information accuracy.
10. Gather information and resolve questions regarding text and technical aspects of printed components. Make recommendations to design staff regarding placement, format, and emphasis of text. Knowledge of web-based styles desired.
11. Work with managers, coordinators, designers, and production staff to maintain schedules.
12. Possess the ability to review and mark documents using standard proofreaders’ marks and industry software features (Acrobat, MS Word).

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