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Our large financial services client located in Hartford is looking for a Copywriter for a 4-month contract assignment. The copywriter’s primary responsibility is to provide copy support for assigned Group Benefits communications and marketing projects. The key task will be to write original, persuasive and appropriate copy about the client’s group benefit capabilities for internal and external audiences.


• Bachelor’s degree required.
• Must exhibit strong writing skills in achieving the highest possible standards for all materials requiring writing in assigned projects and tasks.
• Working knowledge of clients’ business challenges to execute writing requests as defined by the client.
• Insurance industries experience a plus.
• External or in-house agency experience required.
• Minimum of five years professional level experience as a writer required.

Writing Development:

• Writes creative, effective marketing materials according to project specifications / creative brief from start-to-finish
• Develops drafts for creative review
• Recommends, researches and develops facts, quotes, and scenarios to support creative strategy and execution
• Provides writing support for aligned client group(s), as well as supporting projects from other clients as demand and scheduling requires
• Produces and is accountable for the final development of creative assets and ensures accuracy, attention to details and overall meets or exceeds the writing objectives
• Ensures messaging brand guidelines and directives are embraced and adhered to in all executions

Technical/Functional Skills:

• Demonstrates proficient expertise in the Microsoft Office as required by the job function
• Proficiency with AP Manual of Style
• Understands writing applications in traditional and emerging channels
• Maintains a consistent voice and audience focus in writing
• Is able to “boil down” verbose content to the “essence” of the main message in a concise, effective manner
• Exhibits consistent quality control in work
• Exhibits an understanding of specific channels or vertical markets as required by job function
• Demonstrated ability to adapt style of copy to various audiences, purposes, or media

Strategic Thinking and Analysis:

• Reviews the briefs ensuring they fully understand the objectives
• Is pragmatic with creative executions always keeping eye on the objectives of the assignment

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