Responsible for all content, including writing full websites, tag lines for banner ads, email and online promotions, and entire ad campaignsUnderstands usability issues and content flow throughout a site.
Skills and Competencies:
Adept at creating concepts and reinventing concepts to continuously support client's brands.
Expert knowledge in developing concepts that are relevant to, and that resonate with, the target audience.
Ability to support their ideas visually, with type and design that work together seamlessly.
Ability to write according to the clients' brand and voice.
Ability to work on multiple projects from concept to finish. Understands the components of relevance - right message, right place, right time.
Ability to identify the single most important audience and tailor their messages accordingly. Creative-thinker and has strong command of the English language.
Conceptualize research, write and edit copy that meets Best Buy standards in communicating to internal and external audiences (accuracy, tone, style, brand and business objectives, and grammar).
Take initiative in generating ideas and suggestions on copy strategy/solutions and other aspects of the user experience. - Understand business objectives and customer needs.
Leverage and convert brand and store messaging to suit the online channel.
Standardize material and requests from a variety of sources -- including vendors, retail, stores, specs and legal -- into customer-friendly messaging.
Solid working knowledge of current Internet technologies
Stay current on the latest trends in design, direct response and online communications and usability
Solid understanding of best web writing practices
Ability to adapt to shifting priorities, demands and timelines through analytical and problem-solving capabilities.
Experience at working both independently and in a team-oriented and collaborative environments.