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Responsible for all content, including writing full websites, tag lines for banner ads, email and online promotions, and entire ad campaigns

Skills and Competencies:

  • Understands usability issues and content flow throughout a site.
  • Adept at creating concepts and reinventing concepts to continuously support client's brands.
  • Expert knowledge in developing concepts that are relevant to, and that resonate with, the target audience.
  • Ability to support their ideas visually, with type and design that work together seamlessly.
  • Ability to write according to the clients' brand and voice.
  • Ability to work on multiple projects from concept to finish. Understands the components of relevance - right message, right place, right time.
  • Ability to identify the single most important audience and tailor their messages accordingly. Creative-thinker and has strong command of the English language.

  • Conceptualize research, write and edit copy that meets Best Buy standards in communicating to internal and external audiences (accuracy, tone, style, brand and business objectives, and grammar).
  • Take initiative in generating ideas and suggestions on copy strategy/solutions and other aspects of the user experience. - Understand business objectives and customer needs.
  • Leverage and convert brand and store messaging to suit the online channel.
  • Standardize material and requests from a variety of sources -- including vendors, retail, stores, specs and legal -- into customer-friendly messaging.
  • Solid working knowledge of current Internet technologies
  • Stay current on the latest trends in design, direct response and online communications and usability
  • Solid understanding of best web writing practices
  • Ability to adapt to shifting priorities, demands and timelines through analytical and problem-solving capabilities.
  • Experience at working both independently and in a team-oriented and collaborative environments.

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