Our client, a leading insurance organization in Hartford is looking for a talented copywriter to join their team for a 6 month, onsite contract.
The Writer provides writing services for the in-house agency. The Writer is responsible for supporting the Writing Team Lead (“WTL”) in developing and producing marketing collateral materials for internal clients. The Writer must exhibit strong writing skills in achieving the highest possible standards for all materials requiring writing in assigned projects and tasks. They need a working knowledge of clients’ business challenges to execute writing requests as defined by the client.
Writing Development: Writes marketing assets as prescribed by creative/marketing briefs under the direction of the WTLDevelops drafts for creative reviewRecommends, researches and develops facts, quotes, and scenarios to support creative strategy and executionProvides writing support for aligned client groups, as well as supporting projects from other clients as demand and scheduling requiresCollaborates with writing team as needed for specific project objectivesCollaborates with Senior Writer as needed for writing support and professional insightsProduces and is accountable for the final development of creative assets and ensures accuracy, attention to details and overall meets or exceeds the writing objectivesEnsures messaging brand guidelines and directives are embraced and adhered to in all executions
• Writes creative, effective marketing materials according to project specifications / creative brief from start-to-finish; and provides
Client Service: Partners with the Senior Writer and account team to achieve effective and efficient outcomesEngages with the account/client meetings when applicableWorks directly with account team as dictated by the scope of the projectResponds to customer requests and communications in a timely and thorough manner
Teamwork: Works to improve the team’s overall performance and embraces a collaborative approachActively seeks teammates for their input and insights on developing projectsSupports leadership in helping to build a unified team mindset
Job Knowledge: Demonstrates expertise of writing techniques, skills, tools and procedures for the applicable media.Demonstrates proficient expertise in the Microsoft Office as required by the job functionProficiency with AP Manual of StyleUnderstands writing applications in traditional and emerging channelsMaintains a consistent voice and audience focus in writingIs able to “boil down” verbose content to the “essence” of the main message in a concise, effective mannerExhibits consistent quality control in workExhibits an understanding of specific channels or vertical markets as required by job functionDemonstrated ability to adapt style of copy to various audiences, purposes, or mediaProject manages/traffics their own workload
Communication: Writes and speaks effectively and is able to clearly communicate with peers, leadership team and clients.States opinions clearly and can verbally explain writing approachProvides open and honest feedback to supporting team members with the goal of striving to be the bestRespectfully questions direction from the Senior Writer or WTL to help clarify strategies or fill information gapsDoes not create an adverse (us vs. them) mentality regarding client/creative points of viewEager to share writing with team early in the process to gain alignment on execution strategy
Strategic Thinking and Analysis: Leverages data and trends in the competitive landscape to inform the writing processReviews the briefs ensuring they fully understand the objectivesIs pragmatic with creative executions always keeping eye on the objectives of the assignmentListens well and incorporates others viewpoints into the writing process
Typical Education/Experience/Certifications/Licenses:Bachelor’s degree required.External or in-house agency experience required.Minimum of two years professional level experience as a writer required.