The Marketing Copywriter is a member of the Marketing Creative Team.
This is a senior level position and is responsible for executing various copy projects for customer and prospect audiences, including but not limited to: email, social media, Web pages, search copy, and other online and offline collateral for the online investing brokerage system.
This position works closely with the Brand Voice Copywriter and the Creative Services Manager to bring to life the brand personality, executing our voice across all marketing channels with consistency.
? Work closely with Brand Voice Copywriter to develop an understanding of our brand voice
? Work directly with Marketing Managers to develop copy that fits the need
? Utilize market research and survey results to guide copy development
? Participate in meetings with Project Managers to obtain key product information, selling points, benefits to the consumer and competitive benchmarking, and integrate learnings into marketing copy
? Work closely with graphic designers and front-end developers
? Ensure copy is delivered on-schedule and on-brief
? Report to Creative Services Manager
Experience and Qualifications
? Minimum 7 to 10 years? experience in writing for marketing, with extensive experience in Web marketing
? Bachelor degree in Journalism, Communications, Marketing, or related field
? Financial industry writing experience is a big plus
? Experience in utilizing brand identities to drive direct response
? Ability to craft messages to targeted segments based on demographics, psychographics and behavior
? Familiar with standard concepts, best practices, and procedures for online direct marketing
? Work well under pressure; effectively handle tight deadlines, unexpected delays, revisions, ad hoc requests and changing priorities
? Ability to multitask, conceptualize, create and work directly with other employees
? Strong creative problem solving skills
? Experience in crafting copy that adheres to brand standards
? Ability to interpret and translate analytic thinking into copy concepts
? Strong interpersonal skills, and loves to collaborate
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