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Reporting to the managing editor, the copywriter is responsible for all written external communications within a select business segment, which includes composing new copy and editing existing marketing collateral. The copywriter works closely with segment creative team and marketing communications manager to develop marketing campaigns. Successful copywriters thrive in a team environment, have excellent communication skills, and enjoy learning and writing about new technologies.
Responsibilities include:
? Write high-quality, persuasive marketing copy that adheres to brand standards and corporate guidelines and reinforces the company?s market position.
? Collaborate with the marketing manager, art director, designer, and online specialist to generate client-facing collateral.
? Proactively communicate with the marketing communications manager and subject matter experts to develop technically accurate, clear, and compelling copy for target audiences.
? Manage multiple writing and editing assignments simultaneously.
? Write and edit technical and creative content.
? Demonstrate knowledge of e-marketing trends and SEO to write web content and electronic invitations and technology announcements.
? Edit or rewrite existing copy to refine the message.