Copywriter

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Our client is seeking a copywriter who can execute compelling, on-brand copy for: web, (emails, landing pages, microsites), offline (ads, long and short editorial and headlines), and assist with copy editing and re-writes to ensure brand alignment.

JOB RESPONSIBILITIES:

• Create compelling on-brand copy (and content strategy) for corporate branding projects, email campaigns, banner ads, messaging, etc..

• Consistently offer up innovate ways to evolve the above in keeping with brand voice.

• Must be comfortable providing guidance and feedback to assist people in understanding the brand voice, a true steward of the brand

The ideal candidate possess the following:

*Ability to write web/online content (emails, landing pages, microsites)

*Experience at a brand level, or demonstrated experience working with brand standards and acting as a steward of those standards (possible even someone who’s work with creating brand standards in the past would be ideal)

*Agency experience desired

*B2B as well as consumer experience; generally, someone with a varied background and who is a versatile enough writer to handle all of our different customer segments, as well write for casual marketing

*Experience with overarching campaigns as well as direct and transactional vehicles, someone who can write ad copy and headlines

*Someone who understands brand and the need to write for different customer segments in a consistent voice (and seems to demonstrate an understanding of this concept)

*Works well under pressure with a sense of urgency around deadlines

*Five or more years copywriting experience in advertising, direct marketing, promotion, publishing, or related field

*Good sense of humor