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Copywriter

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Calling all copywriters with agency experience and a passion for sport!. Amazing opportunity with LA Sports team looking for a talented Copywriter responsible for leading the copy development for a wide range of online and offline materials that promote, support and build the Team's brand. This includes supporting campaign conceptualization, copywriting, editing and proofing for a variety of projects across digital, email, sales collateral, social media, websites and co-branded activations.


Role Responsibilities: 

  • Lead on-brand copywriting across channels with a focus on print, sponsorship activations, ticketing campaigns and digital communications, including email, social and website campaign expressions. 
  • Drive cohesive brand storytelling through copy that is in sync and connected across channels by ensuring consistency of tone, voice and messaging throughout all marketing materials. 
  • Partner with internal clients and marketing team to conceptualize, design and produce visually appealing, marketing-focused communications. 
  • Work on multiple concurrent projects, ensuring that deliverables are achieved on time while maintaining the highest standards of quality and creativity. 
  • Ensure that copy on projects fulfills the creative and strategic vision devised by the company into effective messaging that helps drive sales and marketing results. 
  • Write, edit and manage copy updates to website content and print materials for merchandising, promotions and the full marketing mix. 
  • Develop copy that maintains the consistent voice and style of the brand while conforming to layout and other design constraints. 
  • Edit and proofread the work of other writers and internal stakeholders for accuracy in terms of content, style and usage. 
  • Take a lead role in brainstorming and creative concept meetings; generate creative concepts that support marketing strategies and integrated campaigns. 

Role Qualifications (Skills/Experience/Capabilities): 

  • BA/BS degree required; preferably in Journalism, English, Communication, or Liberal Arts. 
  • 3+ years of copywriting experience; ideally will have some agency and client side experience. 
  • Strong command of the English language; Bi-lingual in Spanish writing abilities a plus. 
  • Portfolio of highly creative work required! 
  • Must understand sports and stay current on industry best practices and trends in communication. 
  • MAC proficiency including Adobe Suites and Microsoft Office and can easily adapt to content management systems. 
  • Exceptional writing, grammar, editing and proofreading skills 
  • Experience copywriting across multimedia environments and understands nuanced differences of what breaks through across different media, including digital, social, video and print. 
  • Strong understanding of digital platforms and avid user of multiple social media channels 
  • Naturally curious with an innate pulse on culture 
  • Keen eye for good design and a thorough understanding of copy/art spatial relationship. 
  • Proven track record of developing witty, culturally relevant copy (latter is especially relevant for social); understand the fine line of wit and mindful of not crossing the line to put the brand at risk. 
  • Excellent presentation and communication skills with all levels within the organization. 
  • Strong time management, interpersonal skills and the ability to multi task 
  • Positive team player. 

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