A venture capital company in Manhattan Beach, CA is looking for a Copywriter to help develop a tone of voice for a new company they're working on in the Sustainable Energy space. The project will focus on a new, consumer facing tool in which customers can choose an energy provider without using a broker. This is an exciting opportunity to work on brand new business- there's nothing like it in the market right now!
Ideally talent will have some experience working in Energy, but it is not required. Portfolio/writing samples should have a range of consumer engagement examples and show examples of different tones. Copywriter must be willing to learn the audience of the brand and understand what voice would work best.
Deliverables (Exclusively digital right now, but could evolve to print or outdoor)
-Tone of Voice/Brand Guidelines
-Copy for site and other deliverables should be aligned with design
The company plans on testing different design elements, getting feedback on how they're being received, and then fleshing out the preferred approach. There will be mild amount of client interaction.
Copywriter should enjoy working with a very collaborative, hands-on, involved team. Very visible. Agile environment, fast moving. There will be lots of input on work through the whole process.