The copywriter has experience writing for consumer and business audiences, has worked on conceptual, story-driven marketing campaigns as well as nuts-and-bolts technical projects. They are able and willing to sink their teeth into projects ranging from paid media campaigns to lifecycle email flows–and everything in between.
This position might be a good match if...
THE DETAILS MATTER TO YOU
You know every word must do work, and that writing great copy demands great care with every choice. You are just as committed to crafting impressive error messages and navigation labels as you are to brainstorming splashy headlines and big creative concepts.
YOUR WRITING MEANS BUSINESS
You appreciate the art of excellent copy, but you know it’s not about creating fine art. You create communications to inform and improve user experiences, but more importantly to elicit specific actions that achieve business objectives. Your approach is rooted in bottom-line thinking, using analytics to guide creative decisions and support arguments.
YOU ITERATE QUICKLY AND RESPECT DEADLINES
When it’s time to get locked in, you know how to move fast while still being meticulous and conscientious in your work. You work through multiple rounds efficiently — thinking all the way through the experience, developing a solid foundation, tinkering, collecting feedback, and refining.
YOU DIG DEEP AND GO BROAD
Exploration is inherent in your process. You devour research to become a subject matter expert, then you come up with a range of concepts for even a single banner ad (and everything else you work on). You think through all the strengths and weaknesses of a communication strategy, and have thoughtful answers to every question.
YOUR MARKETING COPY GETS ATTENTION AND ELICITS ACTION.
Compelling, memorable marketing and ad copy is your superpower. You bridge the gap between what a brand wants to say and what the audience wants to hear. You’re skilled at translating features into benefits, crafting messages with emotional resonance, and figuring out how to make them stick. Your copy stands out without being sensationalist, clearly communicates the key points, and drives toward the desired result while maintaining the brand voice.
YOU KNOW THE MEDIUM MATTERS.
When you write content, you think about how it will be consumed. You understand how desktop vs. mobile, print vs. digital, and push vs. pull affects the way people read and retain information.
- 4+ years working as a copywriter in advertising or marketing
- Portfolio of work demonstrating proficiency on a range of projects including web pages, banner ads, email templates and product copy
- Ability to collaborate with a large team and take direction
- Experience working on a global brand
- Experience working in house on a product team