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Copywriter

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The Copywriter will work with the creative team to conceive, articulate, and create concepts for interactive media. While this team is primarily focused on large web sites, you may also have opportunities to work on online advertising campaigns, e-mail marketing, viral and other online marketing initiatives. You will work with the team Creative Director and Art Director and report to the Creative Director, Copy Services. A keen familiarity with trends in online marketing and advertising in general along with a deep knowledge of the interactive digital space is required.

Responsibilities:
• Collaborating with creative team members to determine the conceptual and copy direction of branding and advertising initiatives
• Working with senior creative or project leads to ensure copy tone and style are consistent with visual tone and style
• Interacting with project teams to understand business objectives and audience demographics

Requirements:
• A degree or diploma in English, journalism, communications or a related field
• Agency experience required
• Full understanding and experience in Social Media
• Combination of traditional and digital experience a huge plus
• Ability to write high-level conceptual copy, functional /directional copy and everything in between
• Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution
• Experience concepting and writing for traditional media including broadcast print and other collateral as well as internal supporting documents such as statements of work, marketing plans and presentations

Portfolio of produced work required for consideration.

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