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Copywriter

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AQUENT is working with an in house agency located in Houston, TX and they are creating a new creative team to work on their small business campaign.

Responsibilities include:

10% Concepting:
Post briefing, copywriter will develop initial concepts with partner art director/designer. In the development of ideas/copy platform the writer may need to interpret research data, conduct desktop research, conduct brainstorming to find ideas and script these initial ideas into concepts platforms that are clear, easy to understand and address the concerns of the brief. They are able to speak to the idea/concept with excitement/clarity/enthusiasm and bring it back to the brief–how it solves the “ask”.

50% Developing Copy:
Upon successful concept is approved, copy will be fully developed. All copy mandatories will need to be incorporated from the brief, written in the Brand Voice, disclaimers will need to be checked for accuracy and legal and production/project managers will need to be consulted for final copy release. Checks for product, consistency, brand standards adherence, spelling, production concerns, other errors.

40% Revising & Editing Final Approved Copy:
Understands that copy revision is a big part of their job. There are times when the copywriter can “respectfully push back” on changes–often those will be a case by case situations–Brand Voice and accuracy should always be the conversation. They are meticulous at corrections and changes–copy will need to follow the of One Brand Editorial Standards.

MUST HAVE:
- Be a very good storyteller
- Short and long form copy with good headlines, web banners, landing pages, direct mail and email campaigns experience
- Writes original, brand-compliant copy for online and printed marketing materials
- Maintains awareness of latest advertising and marketing trends in the finance industry and advertising in general
- Portfolio: demonstrates experience with national advertising or marketing campaigns: annual reports, broadcast, print and web

Interested applicant please send your updated resume and link to your portfolio to Rdavenport@aquent.com for immediate consideration.

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