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Copywriter

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Responsible for all content, including writing full websites, tag lines for banner ads, email and online promotions, brochures, and entire ad campaigns. Education/Experience: Bachelors degree or equivalent education/experience. 5-7years of online writing experience at an advertising agency with concentration in brand and marketing. Skills and Competencies: Understands usability issues and content flow throughout a site. Adept at creating concepts and reinventing concepts to continuously support client's brands. Expert knowledge in developing concepts that are relevant to, and that resonate with, the target audience. Ability to support their ideas visually, with type and design that work together seamlessly. Ability to write according to the clients' brand and voice. Ability to work on multiple projects from concept to finish. Understands the components of relevance - right message, right place, right time. Ability to identify the single most important audience and tailor their messages accordingly. Creative-thinker and has strong command of the English language. Major Job Duties and Responsibilities: Write to customers in their terms and on their level so that the advertiser's sales message is more readily received. Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy. Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Present drafts and ideas to clients. Vary language and tone of messages based on product and medium. Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy. Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor. Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material. Conduct research and interviews to determine which of a product's selling features should be promoted.

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