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Copywriter

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This is a long term contract opportunity of 12 months or longer with a major healthcare company in Burbank!

The Copywriter develops, researches, and writes compelling, persuasive copy for brand marketing and advertising projects program-wide. This position develops key marketing messages for new products and programs to build brand awareness and to support marketing strategies. The Senior Copywriter is also a key member of creative conception teams that help define strategic positioning of marketing materials as well as specific direction and tone. The Senior Copywriter ensures that final copy effectively communicates Client's differentiating benefits, products, and services to a broad array of targeted member, consumer, and/or purchaser audiences. This position also ensures that copy accurately and effectively conveys the Client brand image and meets the needs and objectives of clients. The Senior Copywriter provides team leadership to copy-focused communications projects and also assists the Art Director or designer partner in developing visual ideas for their concepts. This position also mentors and trains staff and freelance writers on Client's tone and style to help bring to life the brand voice and personality. The Senior Copywriter works in collaboration w/Brand Management, Consulting Services, Operations and Production, and other Creative Services staff to promote and support Shared Services Member and Marketing Communications (MMC) goals.

Essential Functions:
• Collaborate with business partner, communications consultants, project managers, and creative teams to create concepts for communications projects.
• Conceptualize and write copy to increase recognition of Client as a leader in quality health care, applying an in-depth understanding of diverse market segments, health care trends, and strategic goals for marketing and member retention.
• Ensure that copy is factually accurate and appropriate for the targeted audience and that it meets project specific criteria and reflects brand standards in voice and style.
• Interview senior leaders, physicians, and members with tact and finesse to acquire needed information.
• Work closely with editors to ensure that copy standards for readability, clarity, factual accuracy, and tone are consistently applied.
• Collaborate with communications consultants and brand planners to help assess client needs and recommend copy direction and key messages.
• Be able to think strategically as well as creatively to develop brand voice guidelines for new products and programs.
• If need be, develop effective brand strategies.
• Maintain high productivity and accuracy, and complete copy assignments in a timely manner, working in a team environment.
• Conduct all appropriate research (using a variety of methods including Internet resources) as part of copy development.
• Keep abreast of market research, key competitive information, media and legislative issues, regulatory guidelines, and clinical and organizational goals.
• Should demonstrate the ability for out-of-the-box creative thinking that keeps abreast of innovative media avenues that can target our audiences in new and effective ways.
• Estimate and schedule all copywriting output.
• Be prepared to assist Associate Creative Director and be able to assume ACD duties and responsibilities when needed.
• Provide back-up editing support on diverse projects.
• Perform additional duties as necessary or assigned in support of brand marketing and advertising.

Experience must include:
• Marketing and Journalism (long and short form writing)
• Content Strategy
• Web, Social, CMS
• Brand
• Digital (IA, UX, SEO, UGC)
• Work aligned with all channels (print, digital, video, etc.) and all audiences (B2B, B2C, Internal).
• Strong people skills, entrepreneurial, curious, resourceful, driven, loves working in teams.
*Bilingual a plus, but not required.

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