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Copywriter

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Highly talented writer who creates bold, strategic, and persuasive marketing copy that furthers the company’s
position as a health care leader. A mix of consumer and B2B marketing experience preferred, and the ability to strategize content across a multitude of formats a must. Journalism background a plus.

You’ll join a team of skilled content experts, working closely with internal business partners and clients to ensure we’re developing innovative content while maintaining our brand and voice standards. It’s a challenging, fast-paced environment, so if you’re curious and motivated, you’ll never be bored.

This is a full-time, on-site one year assignment

Bachelor’s Degree required
3-5 years experience required

Responsibilities
Write effective, compelling marketing copy for all audiences
• Create outward-facing, benefit-driven marketing materials and digital content for members, consumers, and the business audience, including brokers and employers
• Develop high-quality, error-free copy under tight deadlines
• Translate complicated ideas into easy-to-understand copy that follows our messaging, brand, voice, and style guidelines • Smoothly incorporate data into marketing copy and graphics to provide credible proof for claims
• Proven skill across a variety of mediums, including print, digital, graphics, and presentations Create and manage high-level, innovative work
• Contribute strategically to the long-term vision and evolution of our Marketing Content Team
• As complex topics develop, assumes responsibility to be a marketing and content expert — changes as needs evolve
• Identify upcoming trends in health care and offer recommendations for translating these trends into projects that meet the needs of all audiences
• Initiate new project concepts of your own and partner with design to manage them through to completion
• Work closely with project managers, marketing services consultants, and internal business partners to understand their needs and translate them to effective marketing materials Collaborate with internal business partners
• Ensure the customer/client/end user perspective is at forefront of all creative and design decisions and initiatives • Set and meet deadlines in very busy department Essential skills
• 3-5 years’ experience as a copywriter, preferably within a marketing environment • Web experience a necessity • Journalism background a plus • Demonstrated ability to think visually and translate content into graphics (USA Today-style and infographics) • Experience working openly and collaboratively with multiple editors, and in completing work independently and as part of a creative team • Proven ability to strategically consult and effectively manage business partners, stakeholders, and fellow creatives • Experience managing projects from ideation through delivery • Superior writing skills with the ability to create exciting, clear and persuasive messages • Impeccable attention to detail, and strong creative, analytical, and communication skills • Curiosity, adaptability, good judgment, and teamwork • The ability to develop strong relationships with colleagues in different roles, departments, and locations • Medium to advanced skills in Word, Excel, and PowerPoint

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