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Copywriter (3 month contract)

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Our client, one of the UK's largest online betting companies, is looking for a copywriter to work across their marketing communications material.

You will preferably have a background in gaming and be required to develop and write copy for all the client's gaming customer communications, which covers Casino, Arcade, Bingo and Poker marketing channels. This role encompasses the translation of our brand guidelines and values as well as our communication objectives into outstanding written communication, adapted to the communications environment.


Key Responsibilities

• Delivery of Copywriting – writing/editing bespoke copy for Gaming Marketing communications
• Understand and translate brand guidelines and values into powerful customer communications
• Work closely with the Creative Designers to ensure copy and graphic design together deliver impactful communication
• Learn what works and what doesn’t and continuously improve the execution
• Work closely with the content team to understand broader approach to content and copy, take advantage of existing material and work towards a consistent brand voice.
• Ensuring that copy is produced on budget and to the necessary quality standards
• Adding value to the execution of campaigns through in-depth knowledge of what works in the digital landscape
• Communicate effectively with all marketing teams and strengthen relationships

Essential Skills

• Must have solid experience in a similar role
• Degree educated or equivalent professional experience
• Proven experience in a journalistic, copywriting or website editor role
• Excellent editing and copywriting skills
• Knowledge of content management systems
• Understanding of SEO and digital marketing trends, including social media
• Flexibility, and a good team player
• Must be able to display excellent self-management & initiative
• Ability to prioritise effectively
• Attention to detail
• Highly competent in Microsoft Office programs
• Some level of proficiency in Italian and Spanish a plus

Essential behaviours

• Customer obsession: Start with the customer and work backwards.
• Ownership & Leadership: This is your company, you own the problem. It is your job.
• Smart: Strong analytical and problem solving skills, based on a data driven approach
• Executional skills: Great attention to detail to execute flawlessly at speed.
• Great collaboration: No own agenda, collaborates effectively at all levels across organisation.
• Bias towards action: Has an urgency to be first to market and takes calculated risks.
• Results driven: Relentless focus on the key inputs to deliver the desired results.

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