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Copywriter(2) - Chicago

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Large ad agency in Chicago is looking for experience Copywriter immediately. This is a long term position with temp to hire possibility for the right candidate. Candidates with hospitality or automobile experience is a definite plus!

Research brand, competitor, pop culture, and other relevant sources to help determine and develop voice appropriate for the brand and the audience of the medium with minimal oversight.
• Make branding recommendations when needed. Sells ideas to client and team
• Recommend ideas around brand vision.
• Ensure strategic execution while collaborating closely with Creative Director and Art Director Content Copy
• Write effective and compelling long-form copy for web sites, microsites, landing sites or offline communications
• Drive accountability amongst other copywriters
• Establish a consistent tone and voice, even if guidelines are not documented.
• Integrates with copy from other media when necessary
• Communicate with team leads to discuss concept's copy, interface, graphic design and navigational structure of project with functional aspects in order to carry out the creative vision.
Concept Creation
• Research, create and articulate high level concepts for digital experiences based objectives and brand considerations and inspire teammates to do the same.
• Recommend fresh concepts and add to smart marketing messaging for the project.
• Determine tone, style, structure and voice of related communications.
• Write compelling concept vision statements and creates appropriate story and presentation in accordance to presentation objectives and sells this to other team members and client.
• Create succinct strategy and creative presentations which invokes the intended reaction from the audience.
Strategy Development
• Formulate working strategies for progression of campaign or client objectives.
Advertising Copy
• Write effective and compelling advertising copy.
• Generate innovative ideas, angles, language and advertising solutions.
• Participates in brainstorming and conceptualization activities

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