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Content Writer (Marketing)

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A software startup in Oakland, CA is looking for a Marketing Content Writer to develop content and copy across all marketing channels. You will join their team for a temp-to-perm, 40 hrs/week onsite basis.
The ideal candidate is quick and clever with words, able to distill big ideas and concepts into a digestible format, holds a strong eye for detail, and enjoys research as much as they enjoy a well-designed layout.

RESPONSIBILITIES INCLUDE:
- Writing copy & creating content (i.e. white papers, product collateral, case studies, video) in support of Marketing activity across various channels (i.e. blog, email, ads, website, etc.)
- Working with Marketing team to understand audience, goal, and motivation behind all content, as well as capabilities/limitations of third-party platforms for marketing channels (i.e. social media platforms, advertising channels, web CMS)
- Researching and writing about trends in the commercial building, productivity, and SaaS spaces while maintaining a fun and intelligent voice of our company
- Optimizing content and tone, based on measured lead generation and brand awareness results for each marketing campaign, buyer segment, and channel
- Creating narrative, tone, and content for distinct buyer groups, and work closely with our Integrated Marketing Manager to create storylines for each buyer on all marketing channels (website, nurture email, etc)
- Collaborating with Sales, Customer Success, Product and Design, and Business Development to grow understanding of buyer, generate forward thinking content, and provide strong Marketing support

MUST HAVE EXPERIENCE IN:
- 2-3 years of Marketing content creation/copywriting
- B2B SaaS, enterprise software, and/or commercial building space
- Developing short and long form content for digital and print channels (blog, email, e-books, ads, printed collateral etc)
- A strong eye for detail

NICE TO HAVE EXPERIENCE IN:
- Proficiency managing content in web CMS
- Familiarity with B2B direct email campaigns and/or automated email programs like Marketo
- Exposure to FinalCut Pro, Adobe Creative Suite (Indesign, Illustrator, Photoshop)

If you're interested, please click apply now or email me directly with your updated resume/portfolio, salary requirements and availability!

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