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Content Writer

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The copywriter on the Global Digital Marketing team plays a critical role in helping to articulate the company voice in the social media space. This critical role contributes to making our client one of the most engaging, thoughtful and innovative digital Brands in the world. This role is responsible for bringing the tone and voice of the company Brand(s) to life across all social media channels. This means having a clear understanding of channel best practices with a firm understanding of the brand's voice—to write pitch perfect copy to help connect with different audiences in channel appropriate ways. The copywriter is responsible for developing of best-in-class social media ideas, content, and experiences.

The person in this position possesses an understanding of creative campaign development, but doesn’t think in terms of ads—but in terms of engagement. They understand what it takes to extend a Brand digitally in a way that is additive, not redundant to the offline experience.

Responsibilities and essential job functions include but are not limited to the following:

Business
• Ability to promote and present creative initiatives to internal stakeholders
• Owns the development of voice and copy thorough concept, presentation, and execution phases
• Proven ability to extend offline creative into the online space in a way that is additive
• Motivated by fast paced environment and eager to learn

Ideas
• Writes clear, persuasive, original copy for various social/digital channels
• Demonstrated ability to brainstorm unique, engaging and relevant digital/social ideas and execute them.
• Ability to create engagement ideas and executions in support of our promotions and storytelling across paid, owned and earned platforms
• Ensures a consistent brand presence is maintained across all media

People
• Ability to work with others to develop engaging, timely creative content
• Contributes to maintaining a strong team-oriented environment

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