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Content Writer

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Handcrafted. All about connection. When you work with our brand, you hold our client's legacy.

A copywriter on the Global Digital Marketing team is the keeper of the voice in regard to digital expression. This critical role makes our client's one of the most engaging, thoughtful and innovative digital Brands in the world.

The person in this position possesses an understanding of creative campaign development, but doesn’t think in terms of ads—but in terms of engagement. They understand what it takes to extend a Brand digitally in a way that is additive, not redundant to the offline experience.

Summary of Key Responsibilities

• Crafting, updating, and maintaining voice and expression across the online & Social channels, the mobile app, and future digital properties
• Ability and experience working closely with designers to ideate and craft content across channels
• Work with strategic planners, business owners, and other creative team members to concept, develop and produce brand stories
• Ensures that work adheres to brand and channel guidelines, and relevant to the market
• Deliver assets, files, coding documents, etc. to appropriate cross-functional partners or agencies at the right times
• Contributes to building and maintaining a strong team-oriented environment

Responsibilities and essential job functions include but are not limited to the following:

Business

• Puts the customer first, understanding what they want and how to deliver the best experience possible
• Demonstrated ability to promote and present creative initiatives to internal stakeholders
• Proven ability to extend offline creative into the online space in a way that is additive versus redundant

Ideas

• Writes clear, persuasive, original copy within an allotted time frame and budget for various digital channels.
• Creative thought partner with a demonstrated ability to brainstorm unique, engaging and relevant digital/social ideas and work with the appropriate parties to execute them
• Create engagement ideas and executions in support of our promotions and storytelling across paid, owned and earned platforms
• Excellent conceptual experience, abilities with strong proven strategic and brand development capabilities
• Ability to conduct independent project, channel, and product research from a qualitative creative and brand perspective
• Ensure a consistent brand presence is maintained across all media

Qualifications

Required Knowledge, Skills and Abilities
• +3 years copywriting experience at agency or in-house creative team with digital agency experience preferred
• Digitally-savvy with an passion for the latest news, events, products and trends specifically as it pertains to for content and copy for digital marketing
• Portfolio of work that demonstrates conceptual and functional writing chops
• Work independently and as part of a team
• Motivated, energetic self-starter with strong problem solving skills
• Energized by working in a fast paced organization
• Track record of exceeding expectations and delivering on-time
• Ability to conceptualize, develop ideas and messages around business and marketing objectives and apply strategic thinking to creative problems
• Ability to balance multiple priorities and meet deadlines, to communicate clearly and concisely, both orally and in writing
• Strong grasp of language rules, specifically grammar usage, spelling and punctuation
• Attention to detail


Overview:
1. Expected Start Date and duration of the project. ASAP
a. Chance of extension/conversion? Yes
2. Why is this role open? What need will this worker(s) fill? Support brand expression and marketing for our client.
3. What are the responsibilities/deliverables that the CW will be responsible for? Creative content including headlines, body copy, brainstorming creative concepts, collaborate with other writers and designers.
4. What are the must/nice to have skills you are looking for in this CW? Must be able to develop ad-like creative as well as think through the big picture of the customer experience.

Business and Project Overview:
1. Tell me about your team? (size, culture, roles, initiatives, and hiring forecast) Small but nimble working team, partners across teams to work through business strategy and deploy creative
2. Personality and work style that will fit with the team? Collaborative, ego free, willing to try new things, don’t accept status quo, respectful of others and their ideas.
3. Is there specific project that this role will be for? This role will cover different campaigns and channels. Flexibility is key!

Additional Skills:
1. Do you require testing or work samples to be conducted/provided? If so, what tests and who would you like to administer the testing? Portfolio please
2. Do you have any particular companies or industries that you would like the candidate to have previous experience in? Is it required/nice to have restaurant or retail experience? Specific work experience? (oracle integration, agency experience) Ad agency background a plus

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