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Content Strategist/IA

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Vitamin T client is currently seeking a collaborative, hands-on Content Strategy Lead to join our DC office. As a growing part of our UX department, content strategists use their creativity and knowledge to balance and solve user, business, and technical content needs. Content Strategy Leads play a vital role in creating and implementing multi-platform digital products for some of the largest businesses in the world. They’re passionate about sparking connections between people and content, and dedicated to maintaining the integrity of that content throughout the design and build process.

Successful Content Strategy Leads can move seamlessly between the strategic and the tactical, with a focus on the full content lifecycle. They’re a decisive product owner, a confident manager, a helpful mentor, a team player, and a skilled client partner all rolled into one.

Our Content Strategy Leads are just as comfortable directing a team as they are rolling up their sleeves and producing detailed deliverables. Content strategists work closely with all other disciplines to ensure alignment, while being sensitive to both the brand and the client’s capabilities. Additionally, they mentor other team members on the power of great, strategic content.

Typical CS deliverables include:
Research: audits, gap analysis, competitive assessments, user and stakeholder interviews, etc.
Publishing Strategy: vision, mobile, social, search, tone / voice, monetization, etc.
Structure: navigation, taxonomy, metadata schema, ontology, etc.
Implementation: publishing workflows, content requirements, migration plans, governance, etc.
Optimization: content ROI analysis, keyword ranking analysis, etc.

Responsibilities:
Work with and evolve client's content strategy program, from the discovery phase through build and optimization
Collaborate with our client services team to create project scopes, schedules, and road maps
Plan for, delegate, oversee, and polish content strategy deliverables
Evangelize and sell content strategy to clients, to client, and to the larger digital community
Participate in business development efforts for new and existing accounts
Identify and define content strategy opportunities throughout the design process

Additional Requirements / Qualifications :
8+ years’ working experience in content strategy, preferably in an agency or consulting environment
Experience advocating for content strategy best practices, principles, and methodology
Deep working knowledge of user-centered design
Expert understanding of content delivery, management, and retrieval systems
Awareness of emerging content strategy trends, tools, and technology
Elegant use of both qualitative and quantitative data to inform content priorities
Proven ability to dig into the details and emerge with strong strategic insights and a good story
Self-motivated and capable of managing simultaneous projects
Experience working on large-scale digital problems
Comfortable thinking on the fly and working through ambiguity

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