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Content Strategist with SEO experience

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My client is building a team that provides full-service interactive creative services to help achieve their collective goal of being a high-performing team, dedicated to web product excellence and ease of use.

The Senior Content Strategist will be an advocate for the client's brand and user-centered content strategy.

Working closely with Interaction Design, Visual Design and Usability Testing, the Senior Content Strategist will develop requirements in collaboration with business stakeholders, devise effective content and architecture solutions, and implement them.

The successful candidate will have the ability to add value to stakeholder requirements with user-centered strategies that drive online business success. The candidate will be able to apply business sense and marketing savvy to construct websites, sections and pages to satisfy these needs.

The Senior Content Strategist must have demonstrated expertise in web information architecture, with a strong working understanding of the principles of best-practice web IA for usability, findability and site management.

This person must also be a strong web writer who can construct compelling UI copy to help users understand and complete tasks, and convey complex health insurance product and service information in a way that is easy to understand and act upon.

The person in this role must also have expertise in SEO, including the application of best practices, as well as skills in keyword research and strategy. The ability to interpret and apply web analytics data in order to optimize websites and pages is also required.

Also key to this role is fluency in content management systems, with skills in CMS operation and demonstrated experience managing content on large, complex websites.

To be successful in this role, the candidate must be a team player, possess the ability to work independently, and have a passion for learning our business and products.

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