These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Content Strategist (EMEA)

0 people like this description

Our client is a creative agency in Rotterdam working in-house at a global FMCG brand's HQ, looking for a Content Strategist (EMEA) confident in all things content and passionate about the world of FMCG brands. The ideal candidate lives and breathes content and has a finger on the pulse of the latest and emerging trends and which brands are leading the way.

This is a key role within our client's on-site EMEA team providing insight, inspiration and strategic direction for some of the world leading FMCG Brands. The Content Strategist will report into the Global Planning & Strategy Director. This is a client facing role, working closely with client brand team, central marketing project teams and client’s agency partners. 

Required Experience: 

  • Min. 4 years’ experience in a Strategy role with Content Strategy a core function 

  • Understanding of Content Marketing (Social, Mobile, Search, Display, Dotcom, Ecom, Digital OHH)
  • Understanding of Content: Formats, Performance, Testing, Optimisation and Search (SEM-SEO) 

  • Understanding of Content Publishing and Distribution methods and technologies 

  • Be able to present and justify work based on robust ‘insights’ 

  • Passionate about all things related to Content, with a keen interest in keeping up to date 
with trends and technological advances 

  • Proven experience of working in a multi-stakeholder environment 

  • A self-starter, able to work in fast paced environment as within a collaborative and agile team structure 

  • Excellent verbal communication and presentation skills 

  • Previous experience of FMCG in particular Personal Care or Beauty brands are a must


  • Content Strategy cross category - EMEA
  • Develop insights and strategic response to brief across campaign, content and New Product Development briefs
  • Champion and drive a mobile first and short form content agenda
  • Help evaluate ideas and concepts against the client's best practice, strategy frameworks and mobile first
  • Help establish effective ‘ways of working’ with the client's internal teams and specialist partners 

  • Advise clients and internal teams on approaches to effective Content Strategies that inform content briefs and requirements
  • Assess, develop and implement effective content strategies to meet client briefs across all necessary touchpoints
  • Be a facilitator for ‘right first time content’ ensuring that we have the right insights and collaboration to direct content strategy development
  • A driver of scalable content effectiveness leveraging learnings gained by client ‘Insight’ teams (CMI – PDC) and specialist partners
  • Work with CMI / PDC functions in developing relevant measurement approaches and frameworks to ensure effectiveness is appropriately defined and tracked

Key Responsibilities

  • The Content Strategist will help develop briefs and give agency briefings collaborating with Unilever central, brand, Insight media and agency partner teams 

    • Audience targeting/ User Experience/ Customer Journey/ Content Strategy/ Editorial Calendars/ Content Calendar/ Content GuidelineDistribution Strategy
  • Work together with brand teams to help craft the right brief for the defined job to be done; including one-to-one meetings and larger working sessions, as well as check-in sessions with brand teams
  • The Content Strategist is a core function of the agency for the development of best in class content and multi-channel activity 

  • Responsible for the development of ‘best in class’ content and strategies informed by consumer, category, channel and performance insights supplied by the client's internal Insight teams and relevant special partners



These job descriptions are examples. Looking for work?

Find JobsFind Jobs