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Content Strategist (EMEA)

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Our client is a creative agency in Rotterdam working in-house at a global FMCG brand's HQ, looking for a Content Strategist (EMEA) confident in all things content and passionate about the world of FMCG brands. The ideal candidate lives and breathes content and has a finger on the pulse of the latest and emerging trends and which brands are leading the way.

This is a key role within our client's on-site EMEA team providing insight, inspiration and strategic direction for some of the world leading FMCG Brands. The Content Strategist will report into the Global Planning & Strategy Director. This is a client facing role, working closely with client brand team, central marketing project teams and client’s agency partners. 

Required Experience: 

  • Min. 4 years’ experience in a Strategy role with Content Strategy a core function 

  • Understanding of Content Marketing (Social, Mobile, Search, Display, Dotcom, Ecom, Digital OHH)
  • Understanding of Content: Formats, Performance, Testing, Optimisation and Search (SEM-SEO) 

  • Understanding of Content Publishing and Distribution methods and technologies 

  • Be able to present and justify work based on robust ‘insights’ 

  • Passionate about all things related to Content, with a keen interest in keeping up to date 
with trends and technological advances 

  • Proven experience of working in a multi-stakeholder environment 

  • A self-starter, able to work in fast paced environment as within a collaborative and agile team structure 

  • Excellent verbal communication and presentation skills 

  • Previous experience of FMCG in particular Personal Care or Beauty brands are a must

Day-to-Day

  • Content Strategy cross category - EMEA
  • Develop insights and strategic response to brief across campaign, content and New Product Development briefs
  • Champion and drive a mobile first and short form content agenda
  • Help evaluate ideas and concepts against the client's best practice, strategy frameworks and mobile first
  • Help establish effective ‘ways of working’ with the client's internal teams and specialist partners 

  • Advise clients and internal teams on approaches to effective Content Strategies that inform content briefs and requirements
  • Assess, develop and implement effective content strategies to meet client briefs across all necessary touchpoints
  • Be a facilitator for ‘right first time content’ ensuring that we have the right insights and collaboration to direct content strategy development
  • A driver of scalable content effectiveness leveraging learnings gained by client ‘Insight’ teams (CMI – PDC) and specialist partners
  • Work with CMI / PDC functions in developing relevant measurement approaches and frameworks to ensure effectiveness is appropriately defined and tracked

Key Responsibilities

  • The Content Strategist will help develop briefs and give agency briefings collaborating with Unilever central, brand, Insight media and agency partner teams 

    • Audience targeting/ User Experience/ Customer Journey/ Content Strategy/ Editorial Calendars/ Content Calendar/ Content GuidelineDistribution Strategy
  • Work together with brand teams to help craft the right brief for the defined job to be done; including one-to-one meetings and larger working sessions, as well as check-in sessions with brand teams
  • The Content Strategist is a core function of the agency for the development of best in class content and multi-channel activity 


  • Responsible for the development of ‘best in class’ content and strategies informed by consumer, category, channel and performance insights supplied by the client's internal Insight teams and relevant special partners

 

 

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