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Content Strategist

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A digital agency located in Brooklyn is seeking a Content Strategist to join their team! This project will be ONSITE lasting until end of MAY.

Currently seeking a collaborative, hands-on Content Strategy Lead. Use your creativity and knowledge to balance and solve user, business, and technical content needs. Content Strategy Leads play a vital role in creating and implementing multi-platform digital products for some of the largest businesses in the world. They’re passionate about sparking connections between people and content, and dedicated to maintaining the integrity of that content throughout the design and build process.

Successful Content Strategy Leads can move seamlessly between the strategic and the tactical, with a focus on the full content lifecycle. They’re a decisive product owner, a confident manager, a helpful mentor, a team player, and a skilled client partner all rolled into one.

The Content Strategy Leads are just as comfortable directing a team as they are rolling up their sleeves and producing detailed deliverables. Content strategists work closely with all other disciplines to ensure alignment, while being sensitive to both the brand and the client’s capabilities. Additionally, they mentor other team members on the power of great, strategic content.

Typical CS deliverables include:
• Research: audits, gap analysis, competitive assessments, user and stakeholder interviews, etc.
• Publishing Strategy: vision, mobile, social, search, tone / voice, monetization, etc.
• Structure: navigation, taxonomy, metadata schema, ontology, etc.
• Implementation: publishing workflows, content requirements, migration plans, governance, etc.
• Optimization: content ROI analysis, keyword ranking analysis, etc.

Responsibilities:
• Work with and evolve content strategy program, from the discovery phase through build and optimization
• Collaborate with our client services team to create project scopes, schedules, and road maps
• Plan for, delegate, oversee, and polish content strategy deliverables
• Evangelize and sell content strategy to clients, and to the larger digital community
• Participate in business development efforts for new and existing accounts
• Identify and define content strategy opportunities throughout the design process

Additional Requirements / Qualifications
• 8+ years’ working experience in content strategy, preferably in an agency or consulting environment
• Experience advocating for content strategy best practices, principles, and methodology
• Deep working knowledge of user-centered design
• Expert understanding of content delivery, management, and retrieval systems
• Awareness of emerging content strategy trends, tools, and technology
• Elegant use of both qualitative and quantitative data to inform content priorities
• Proven ability to dig into the details and emerge with strong strategic insights and a good story
• Self-motivated and capable of managing simultaneous projects
• Experience working on large-scale digital problems
• Comfortable thinking on the fly and working through ambiguity

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