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Content Strategist

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Your mission, a cool position as a Content Strategist in Toledo, OH. You have the chops because you've worked in an ad agency and had to deliver to a multitude of clients. You have the chops because you have worked on a major brand at a national organization. Then, we just need to see your cool portfolio or samples to make it level two.

CONTENT STRATEGIST
Position Summary

Leads development of client content strategy from concept through delivery. Oversees content marketing initiatives across all platforms to drive engagement, retention and positive customer behavior. Works closely with all disciplines on strategies, communication cadences, editorial calendars, content ecosystem maps, conversion plans and presentations.

Qualifications

2+ years’ advertising agency experience and 3+ years focused on content strategy development (not limited to content creation/production); BS/BA in sales, marketing, advertising, communications or related field preferred
Knowledge of developing multiplatform campaigns and strategies for web, mobile, apps, social media channels, traditional media and beyond; awareness of current/future digital trends across all platforms
Experience in maintaining brand consistency across tactics, content and channels
Strong written and oral communications and presentation skills
Responsibilities

Responsible for all technical and creative requirements of projects assigned:

Approach strategies audience-first to support/extend marketing initiatives and evolve strategies to drive client goals while approaching the brand story like a journalist
Collaborate with project teams to shape creative, define content workflows and build content calendars
Maintain systems for content creation, distribution, maintenance, retrieval and repurposing; build and implement systems to measure and adjust content strategy
Develop and communicate agency views as internal/external thought leadership on leading-edge topics in content strategy
Also performs all other duties, activities and responsibilities considered reasonable in terms of the scope and spirit of this job description. All other terms and conditions of employment with Hart will be governed by the employee manual.

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