Content Strategist

1 person likes this description

A storyteller charged with producing rich, interactive content for a variety of channels. This communicator is required to work collaboratively with Communications colleagues in an agency model to produce, optimize, aggregate and curate compelling content and manage its placement across a variety of channels and communication platforms. The messaging produced will inform, educate and inspire customers, stakeholders and employees and to win new business and keep business sold.

Responsibilities Include: • Develop compelling, integrated, multimedia stories about strategy, initiatives, products, technologies and people –– with heavy emphasis on social media opportunities, placement and initiatives. • Actively participate in the editorial process: contribute ideas, story angles and insights; recommend creative content treatments and techniques. • Work with Digital and Social Media and other channel owners to develop and place content. • Serve as communications thought partner and content developer with assigned Area or Functional Account Executives. • Align with leadership in assigned area as a subject matter expert and thought partner, leveraging resources across the matrix to drive deliverables and results.