Content Strategist

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Providing content strategy recommendations to clients based on information obtained through content inventories, current-state analysis, site audits, competitive assessments, user testing, and Website metrics.
Gleaning content requirements for an organization through analysis, content inventories and audits, current-state assessments and stakeholder analysis; and, forming gaps and issues analysis for future-state recommendations.
Understanding the role of content, not only within the Web and marketing channels, but within the enterprise as a whole, and designing towards solutions to reflect those requirements.
Understanding how to build Taxonomies and/or Thesauri.
Designing workflows for publication and content lifecycle processes that include: content acquisition; content creation; review and approval cycles; localization models; content publishing; content analysis and content optimization and/or content archival.
Overseeing content migration and creating or reviewing associated documentation
Defining and helping clients establish content governance models from stakeholder interviews
Defining and helping clients establish metrics to measure the efficacy of content solutions including: ROI, content/brand integrity, content accuracy and relevance, efficiencies gained in content lifecycle improvements
Understanding any number of content technologies including: content management systems, metadata and taxonomy management tools, migration tools, analytics tools.
Helping to come up with CMS tools/vendor selection with members of the Technology team, and understanding how to translate user and business requirements into this process
Creating or reviewing Website structure and nomenclature for the most intuitive presentation of content
Knowing how to design for content intelligence to enable: personalization, semantic Web, portable/nimble/agile content, parametric navigation/search.
Understanding how to create a content strategy roadmap and plan for clients.
Establishing and/or maintaining editorial standards and accuracy/quality of content
Creating and/or implementing an editorial calendar to align site releases with product launches, seasonal promotions, and more
Generating or overseeing a content matrix for all content assets within the proposed solution, including related assets
Planning, estimating, scoping content strategy work and working with a Project Manager to tracking tasks as needed
Understanding how to drive and manage change that comes about from new content solutions, such as production and governance changes within an organization
Client facing skills, experience creating content strategies