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Content Strategist

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Content Strategy and Community Engagement Director
Our client, a cutting edge software company in Cambridge, is seeking a seasoned professional to lead the company’s content vision, design and execution to build the top video enhancing cloud-based application while keeping focus on two business audiences and community engagement.

· Create the Editorial Content business plan that positions GenArts/FX Central as the essential source for curated video content and recommendations

· Design and execute the content portfolio plan to build sources of competitive advantage across range of content types including original, commissioned, branded, and user-generated content creation

· Work in collaboration with marketing, product, and content creators to conceive and develop a broad array of engaging site, social and viral features that drive trial and adoption of our products.

· Develop and execute the content plan for consumers (how does it differentiate, drive usage, engagement and repeat)

· Develop and engage the high-end professionals to participate, provide, and submit content

Core Deliverables:
· Formulate content strategy and creative execution plans including editorial calendar, project plans, and quality standards .

· Implement content style guidelines and policies; manage full-time and freelance, contract staff (e.g., interview and hire creators, negotiate contracts, royalties, and payments for contributors or freelancers.)

· Manage the day-to-day production of all written content online including scripts, editorial, headlines, promos, etc. and distribution across partner and social media distribution channels

· Organize content elements and merchandising information across all content types (social features, content types - presets, metadata, descriptions, artist, all variables, and new content types)

· Identify interests of site visitors and continually tailor product to their needs and expectations

· Use analytics and user feedback to determine what content experiences will be featured, promoted and displayed in product and website content features, and content setup process.

Soft Skills:

Strong creative foundation and influence.

Interest and enthusiasm in being part of a start-up culture and growth track.

Ability to manage projects diplomatically.

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