Content Strategist

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The content strategist is responsible for producing and presenting sales-oriented and brand-relevant content strategies and copy. The role requires well-demonstrated skills in these areas, solidly informed by user-centric standards.

Responsibilities include both large projects and ongoing maintenance, working both independently and as part of cross-functional teams. To be successful, he or she must be organized and able to work on several projects at once in a fast-paced environment.

You will work closely with interaction designers, visual designers, product managers, and project managers to:
• Understand business and technical requirements
• Analyze user and business needs
• Define user requirements
• Inventory and analyze existing content
• Write, edit, and proof content
• Develop and modify standards and guidelines

In addition, you will work closely with our business partners to consult on long-term and short-term online content strategies. The responsibilities of the content strategist range from the highly tactical (sometimes making minor content corrections or updates) to the highly strategic (leading design teams or facilitating sessions with executive staff to discover creative solutions to business problems).

• Facilitating user-centered participatory design sessions
• Creating content strategies for large projects
• Writing, editing, proofing content
• Developing style guides and standards
• Participating in team meetings

• 3-5 years experience working in interactive design environments as content strategist, copywriter or related position
• Deep familiarity with user-centered design principles
• Superb communication skills: this means the candidate will be able to articulate clearly — verbally (in large group settings as well as one-on-one) and in writing — the primacy of the user-centered design as well as the specific contribution of the content efforts
• Demonstrated ability to define “content strategy” succinctly. Ability to articulate and represent visually (whiteboard drawing) at least one content strategy framework that you’ve used successfully in the past
• Experience creating content strategies and writing copy for public-facing websites of Fortune 500 Companies
• Expert knowledge of Microsoft Word and comfort with PowerPoint

Desired but not required:
• Experience working in the financial services industry
• Experience writing content for mobile devices, or deep familiarity with using mobile devices for internet access and texting.
• Basic understanding of templated systems and content management systems