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Content Strategist

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This role can be in either in the Los Angeles area or the Bay area. Also, partial off-site is available.

Content Strategist 

(This is not a writer role. It is a digital content strategist for desktop and mobile. Ex. site audits, gap analysis, taxonomy, aligning content to business goals.)


Are you a proactive content specialist who asks the right questions, digs deeper, and takes pride in solving complex challenges across the content life cycle?

In this full-time, 12-month contract with potential for extension, your understanding of content best practices and re-use, along with your passion for digital media and demonstrated strategic judgment, will be assets as you collaborate with UX, IA, and CMS team members in a role that’s both strategic and hands-on. 

As an integral member of the Digital Experience Center (DEC) content strategy team, you’ll get up to speed quickly on existing digital and brand strategy, user research, and analytics. Aware that business goals and user needs are critical drivers for effective decisions, you’ll apply your knowledge of content usability to deliver thoughtful solutions for our internal stakeholders. 

Responsibilities 
 Define content needs for best-in-class responsive digital properties 
 Contribute to content strategy, content management, and migration planning 
• Define and gather content requirements 
• Identify gaps and locate potential content sources 
• Create artifacts across the content life cycle as needed 
 Contribute to taxonomies and metadata schema (frameworks for grouping and tagging content) 
 Establish naming conventions and nomenclature consistent with UX and brand strategies 
 Contribute to creating a content pattern library that aligns with UX patterns and brand guidelines 
 Support distributed publishing and content re-use by effectively socializing guidelines for producing content 
  Guide stakeholders in developing new content and optimizing (enhance/edit/reformat) legacy content 
 Oversee content development, ensuring that guidelines and SEO best practices are followed 
 Conduct discovery including interviews, content audits, and analyses 
 Provide necessary documentation to enable the content track for complex migrations 

Qualifications: 
 Self-motivated, organized, and able to function well without externally imposed structure 
 Works effectively as part of a collaborative, cross-functional team 
 Proven skill managing content projects, priorities, and workload 
 High tolerance for ambiguity matched by a deep passion for organizing it 
 Substantial experience creating interactive content for digital media 
 Ability to evangelize and socialize content standards and processes to stakeholders 
 Degree in a related field, or equivalent professional training and equivalent experience 
 Familiarity with Web technologies and content management systems 
 Intermediate proficiency in MS Office (Excel, PowerPoint, etc.); familiarity with SEO best practices 

These qualifications would be a plus: 
 Experience developing training materials and leading training sessions 

Please have available samples of your work that demonstrate your qualifications

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