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Content Strategist

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A large utilities company in Detroit is looking for a Content Strategist to join their team for a large website revamp project. The content strategist will work closely with analytic expert, digital writer, communication specialist and stakeholders to understanding the role of content, not only within the web and marketing channels, but within the enterprise as a whole. The content strategist will define global strategy for corporate website through content analysis and content optimization to balance business goal with user needs. Creative individual with strong written and oral communication skills and problem solving skills.

Accountabilities:
1. Partner with key stakeholders in the development and execution of digital content strategies
2. Provides content leadership on all digital projects
3. Works with design team to create graphics, banners and other web images to be a part of integrated content
4. Identifies and improves web/mobile pages to meet performance expectations (e.g., high page views, desired call to action taken, etc.)
5. Manage digital projects and tactics including, but not limited to product launch activities, events, promotional pages, etc.
6. Identify areas for improvement with website content

Qualifications:
• Bachelor degree in Communications, Digital Media, Web Design, Graphic Design, or related field preferred
• 7-10 years of experience in a similar role in web, mobile, email, social channels development
• Strong written and oral communication and presentation skills
• Research and champions web/mobile/email best practices; deep understanding of current and future digital trends across all platforms
• Strong interpersonal and problem-solving skills
• Able to effectively manage and lead multiple projects in a matrix environment
• Demonstrated ability to apply concepts in strategy, marketing, advertising, e-business, media, communications, and brand management
• Experience with process definition and improvement highly desired
• Experience in developing personalized content

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