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Content Strategist - B2B

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Aquent's client, a Fortune 500 multi-national tech company, is looking for a talented B2B Content Strategist to formulate and execute content plans for the Go to Market & Business Development teams for 9+ months in New York city. 

Project Overview: 
In this role, you will be responsible for creating content across multiple platforms and formats, including web, product/ux, emails, presentations, one-sheets, infographics, event marketing collateral, and case studies. You will work with a global team of Business Leads, Marketers, Designers, and Product Managers to deliver high-quality content that meets business goals and addresses user needs. 

Overall Responsibilities: 

  • Develop and implement B2B content strategy 
  • Create messaging and terminology to fit different user segments 
  • Write and edit compelling and consistent content that reinforces the brand identity 
  • Contribute to the voice & tone guidelines 


Top 3 Daily Responsibilities: 

  • Content writing - emails, presentations, one-sheets, infographics, event marketing collateral, and case 
  • Developing messaging & terminology 
  • Developing templates & content guidelines 


Required Skills: 

  • 4+ years of professional content creation & copywriting 
  • Experience in B2B marketing preferred 
  • Bachelor’s degree in Journalism, Creative Writing, Communications, or similar field 
  • Native English speaker or of native command 
  • Proven skills in developing content across platforms 
  • Proven copywriting and editorial skills 
  • Experience working with a creative team 


Nice to have Skills (not required): 
Knowledge of design software like Sketch 
Wireframing skills

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