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Content Stategist

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Aquent is looking for a Content Strategist with a large Fortune 500 retailer in San Diego. This person will occupy a very critical role, working with usability experts, business strategists and technologists to envision and design breakthrough innovations that deliver true business value. As a Content Strategist, you are primarily responsible for providing informed leadership in the following core areas:
*Long contract opportunity

• Assist Sr. Strategist in establishing corporate content strategy utilizing Adobe CQ5 from the ground up by developing content workflows and deliverables from inception through governance, publishing guidelines, and creating templates to create scalable processes.

• Assist in development of content roadmaps, message mapping, search engine strategy, editorial calendar for company wide promotions, events, and mapping social media topics with converged media, content modeling, and content governance plans.

• Collaborate closely with external partners such as Oracle, IBM and Lithium.

• Collaborate closely with internal clients to identify messaging, audience segments, and the brand story consistently across multiple channels and platforms for new and existing content.

• Work with information architects, SEO teams, UX designers, writers, and production to optimize content, create engaging user experiences, and facilitate content development and production.

• Recommend creative ideas, intuitive site functionality, ensure consistent voice and tone, and established best practices to curate compelling content.

• Assist in development and implementation of multi-phase content migration strategy and work stream for a xxx page website, archiving old content, optimizing existing content, testing for quality assurance, and creating CMS training schedule.

• Assist Sr. Content Strategist in creation of analytics metric dashboard and conduct rolling content audits to make content iterations, improving user experience, and maintaining governance.

• Assist Sr. Content Strategist in building editorial calendar and schedule homepage content to be aligned with business goals and audience needs.

The ideal candidate will have a minimum of two years in a consulting role addressing large-scale online content initiatives. This position reports to the VP of Content Strategy.

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