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Content Specialist

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Looking for a Content Specialist. This role will be the voice of the company. You’ll tell their story by creating and curating compelling content to increase engagement and conversion at every stage of the customer journey using a variety of media plateforms.

What is required:

-Help develop and execute a content strategy that drives awareness, thought leadership and demand for our products, services and solutions.
-Collaborate with cross-functional teams to translate business objectives and customer needs into comprehensive content strategies that bring to bear traditional, digital and social media from development to distribution and promotion.
-Audit and repurpose existing, high-value content to target different audiences and mediums.
-Measure content performance and use insights from that data to optimize and increase conversion.
-Keep pace with changes in SEO and naturally incorporate SEO best practices into content development to keep Axis at the top of search rankings.
-Be an arbiter of the finest grammar, messaging, writing and style

Ideally you will also have:

-5+ years of experience in content marketing, social media, inbound marketing, marketing automation, B2B and use of marketing metrics to measure return on investment.
-Extraordinary written and oral communication skills with a passion for jargon-free communication, editorial quality and attention to detail.
-Experience in how to tell a story using words, images or audio, and an understanding of how to create content that draws an audience in a persuasive way

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