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Content Specialist

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Growing Company in Vista, CA seeks Content Specialist to develop varied, engaging, interactive, and effective content for print, web, video and multi-media
projects for a variety of audiences, including B2B, B2C, and internal. The Content Specialist will also be responsible for maintaining the company’s blog, social media channels, and newsletter, ensuring consistency and alignment with strategic plans. This is a full-time, onsite, contract-to-hire role.

DUTIES & ESSENTIAL JOB FUNCTIONS
- Write, edit, manage and distribute many types of content, aligning deliverables with strategic goals.
- Act as a key contributor of content for print, web, and multi-media projects, creating dynamic content that
drives engagement.
- Use creativity and clear and concise language to engage target audiences on varied topics.
- Lead development and deployment of content for websites and social media platforms.
- Write and manage content for social media channels, including Facebook, Instagram, Pinterest, Twitter,
YouTube, and various blogs.
- Develop and execute content calendar, working collaboratively with Product and Brand Marketing teams to engage and grow social following and influence across the web.
- Write social media optimized posts that provide exceptional, engaging, motivating content.
- Develop scripts, coordinate and oversee shoots, and produce engaging informative and how-to and instructional videos.
- Analyze needs, develop, and manage content throughout the content lifecycle.
- Maintain awareness of customer, competitive and industry trends in style, voice and messaging to ensure that communications and material is timely, relevant, and accessible across a variety of channels.
- Write, proofread and update original copy for multiple websites.
- Align with Incentives team to develop original material for customers’ special projects.
- Develop instructional content for training, how-to’s, webinars, and video instruction for varied audiences.
- Interview staff to gather knowledge, information, and content to aid in the development of core materials.
- Update and manage content database.

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