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Content/ SEO role

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Our client an Academic Institution is currently undergoing a redesign of their website and is interested in hiring an Experienced web writer to undertake a project to highlight and showcase their outstanding academic programs. Based on a template provided by the Marketing & Communications Office and driven by best practices in the sector (to be provided upon rewarding of contract), this writer will be expected to meet with program department staff and faculty and write content for the first four program pages (to be determined by the University). Extension of this assignment maybe possible.


RESPONSIBILITIES:

• For four (4) program pages based on template provided and taking into consideration new and interesting program-specific highlights
• For example: brief, engaging description of the academic program, best courses to take, most popular courses, available careers for alumni, testimonials of current students
• Marketing & Communications will provide direction on which program pages will be undertaken for this phase of the project but could include Indigenous Environmental Studies, Business Administration, English Literature, andSustainable Agriculture

JOB DESCRIPTION:

• Demonstrated experience and proven expertise in web writing and content marketing strategy
• Experience with Google Analytics, Google Adwords campaigns, long tail keyword research and trends and inserting effective keywords into engaging copy for organic SEO
• Ability to translate creative brand strategies into engaging and meaningful copy
• Proven strength contributing to the creative process and providing strategic solutions
• Strong project management and reporting skills
• Outgoing personality, excellent interpersonal skills and strong customer service orientation
• Self-motivated and responsible with mature attitude and professional demeanour

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